If you work on IT projects and have not heard about Marketecture before this is a must read for you, Marketecture (Marketing Architecture) is a very common technique that most of vendors use to market and sell their products, in Marketecture, marketing people use the architectural advantages of a product to tout it and influence the client’s decision to buy the product, often times Marketecture is planned in the very early stages of the product planning and prior to the product build, as a project manager you have to protect your project from Marketecture, read on to know how Marketecture works and what precautions you can take to avoid falling in the Marketecture trap.